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880 Automall Dr, Roseville, CA, 95661

THE ORIGIN STORY

Born in a Pub.
Built for More.

The INEOS Grenadier is the world’s most uncompromising 4×4. Now available at Roseville’s newest dealership.

The Grenadier Pub, Belgravia London
The Grenadier Pub · Belgravia, London
The Origin Story

All this from
a chat in a pub.

One evening in London, pint in hand, an idea was born. INEOS Chairman Jim Ratcliffe sat in the dimly lit Grenadier pub on the cobbled streets of Belgravia and hatched a plan to build the spiritual successor to the legendary 4x4s of old.

Built the proper way. For real use. No compromises — and no boardroom involved.

Original Grenadier concept sketch
An Idea Was Born

If no one else would build it, INEOS would.

The first Grenadier sketch was drawn on the back of a £5 note — still pinned to that pub’s ceiling today. A reminder that this vehicle wasn’t designed by committee, focus group, or spreadsheet.

“That £5 note is still up there. A reminder of where it all started — and why we never wavered.”

“We set out with a vision to build the world’s best utilitarian 4×4, and we have done just that.”

Sir Jim Ratcliffe · Chairman & CEO, INEOS

Sir Jim Ratcliffe

Now in Roseville

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(916) 265-4001

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Your Local Dealer

INEOS Grenadier
Roseville

Roseville AutoMall

880 Automall Drive, Roseville, CA 95661

(916) 265-4001

Roseville INEOS Grenadier 38.7508139448823, -121.25677403232827.